by Alinta Thornton
Social issues
The
utopian vision of democracy often relies on the direct or participatory
model. It is obvious that this vision can only remain an ideal. The number
of issues that even a local council must deal with is daunting for even
the most committed citizen.
In
a study of voter turnout in America, the US Census Bureau reported that
just 60% of citizens in the USA voted (US Census Bureau, 2002).
This
compares to 74% of eligible voters in one town in the mid-17th century
- but only 60 men in the town were eligible to vote (Schudson in Calhoun,
1993:147).
Voter
apathy
In
countries like Australia, where voting is compulsory, full participation
(or close to it) is achieved through threat of fines or even jail terms.
If
voter apathy were relatively similar in both countries, how much interest
are the remaining 40% taking in their vote? How does this affect the formation
of political will?
Interestingly,
those who do vote in the USA represent similarly privileged groups as
those who tend to be represented on the Internet. They are the people
with the "biggest stakes in society: older individuals, homeowners,
married couples and people with more schooling, higher incomes,and good
jobs." (US Census Bureau).
Before
there can be full participation in democracy, individual citizens must
see themselves as an important part of political life. They must take
the concept of participation in government seriously, and believe that
they have a contribution to make and a duty to make it.
Top
As
Schneider puts it in the most basic terms,
"A
necessary condition for the development of a strong and positive democratic
political identity is the ability to talk about politics with others"
(Schneider, 1995).
He
proposes that by shifting the focus from communication that is:
"...based
on transactions with large, homogenous, undifferentiated and anonymous
audiences to communication based on exchange among small, heterogeneous,
distinct and identifiable participants, it might be possible to
recapture the skills and reclaim the resources necessary to support
opportunities for effective political discussion." (Schneider,
1995):
Participation
as consumers
One
on-line activist group, the Critical Art Ensemble, suggests that most
of the first world population will join the electronic public sphere primarily
as passive consumers, rather than as active participants:
"They
will be playing computer games, watching interactive TV, and shopping
in virtual malls. The stratified distribution of education will
act as the guardian of the virtual border between the passive and
the active user, and prevent those populations participating in
multi-directional interactivity from increasing in any significant
numbers." (Critical Art Ensemble)
Since
this view was proposed in 1995, the use of computer games, interactive
TV and shopping has increased significantly. However, the use of niche
sites focussing on distinct interests and small numbers of active participants
has also increased.
Whether
this has resulted in separate groups of passive and interactive users
has not yet been established.
This
view of the populace is somewhat pessimistic, and is perhaps a class-based
assumption. However, voting patterns in countries that have optional voting
would seem to support the CAE's assertion to some degree.
Top
Minnesota
E-democracy
Minnesota
E-Democracy, a non-profit project, is an example of online voting and
participation.
Its
goal is "to improve participation in democracy in Minnesota through
the use of information networks. It hosts quality online public spaces
for citizen interaction on public issues."
It
has forums, discussions of state and national policy, legislation study
groups, local community discussions, announcements, email lists and lists
of links to relevant topics such as candidates for elections, election
news, political groups and news sources.
This
is a positive step, with encouraging longevity in Internet terms. However,
with only 4,000 members, it cannot remotely be said to represent full
participation.
Top
Online
voting
The
USA has run several trials to test the viability of online voting. Arizona
trialed it in the June 2000 primary elections and found that participation
rose by 600%, with 40,000 voters, 80% of the total, voting online (SecurePoll,
2001).
This
is seen as a way to avoid the confusion of badly designed poll papers
(as in Florida during the 2000 USA Presidential election), and to speed
up recounts and postal vote counting.
In
Australia, where voting is compulsory, it is likely to represent convenience
to those with Internet access, and little more.
In
other countries where it is not compulsory, it may mean increased participation
by those in groups privileged to have access (see discussion above). However,
inconvenience is only one factor that discourages people from voting,
so it is unlikley to address the whole issue.
Top
Response
to electorate
In
the Greek agora, it was possible for every citizen to take part in a dialogue
about every issue being debated in parliament.
Secrecy
But
in both the English and American parliaments, much of their business was
conducted in relative secrecy. In America, it was usually difficult to
find out what the parliament was doing, or how one's representative had
voted on any issue (Schudson in Calhoun, 1993:154).
In
England, parliament had published reports on some deliberations, but these
were skimpy, infrequent, and not publicly accessible. In 1738 it prevented
publication of its debates between sessions (Habermas, 1989: 61).
Citizens'
response
It
is conceivable that a member of parliament could pose the question to
their constituents: "Do you want me to vote in favour of the new
gun control Bill or not? Please provide your reasons".
This
would allow the MP to represent their constituents in a much more real
sense than is possible in the current system. It would be unwieldy to
expect every Australian citizen to have this opportunity. The number of
issues and the size of the population makes this impractical. Representation
seems a practical response to the growth of population and the expansion
of the franchise.
A
dialogue between representatives and citizens would make politicians far
more accountable and responsive, which may mean that such a system would
be looked on unfavourably.
On
the other hand, the politician would gain a greater knowledge of his or
her electorate’s wishes, and thus be able to retain a greater proportion
of votes by acting in accordance with them.
Top
Access
affects dialogue
However,
only constituents with computers, modems, language skills, English speaking
skills, Internet connections, leisure etc would be able to contribute
to the discussion.
Even
if connections were made available in shopping centres and libraries,
it would not even up the power relations between those with and those
without these attributes.
Would
this more direct representation mean that excluded groups' influence actually
diminish? If politicians had access to so much direct opinion, would they
come to believe it actually represented all their constituents' views?
On
the other hand, perhaps this is preferable to the current situation where
almost no one has direct influence over their representative's views or
policy positions.
Top
Dominative
attitude
This
transition would not be made easily, since the dominative attitude to
communication is still prevalent. (Williams, 1967: 315).
For
example, while international management trends in business have been moving
towards participative, consultative styles for over a decade, many leaders
are afraid of trusting the consensus processes of majority discussion
and decision.
This
has the potential to lead to a reduction of direct power and influence
for the leader, who must find new ways to value their worth. At the least,
many leaders may have this perception, whether or not it would be true
in reality, and act accordingly.
Governments
are historically reluctant to involve citizens in decision making, or
even to provide information about their operation to the public, perhaps
for similar reasons.
While
some features of political life have been transformed, governments are
still reluctant to have their innermost workings exposed to public light.
They prefer not to let the public have a real, direct impact on individual
policies other than through opinion polls and other market research.
While
this remains true, it is hard to see how the mere fact of the Internet's
existence can truly support participatory democracy.
Top
Decline
in quality
Rheingold
argues that in the early years, on-line communities were dominated by
"the kind of people that Robert Reich, in The Work of Nations, called
'symbolic analysts': computer programmers, writers, journalists, freelance
artistes, editors, etc."
This
does not indicate a level of participation that could accurately be called
grass roots.
However,
as the Internet’s participation has moved into the mainstream, middle-income
households, this has changed significantly.
Usenet
Some
argue that this has changed the level of discourse, especially on Usenet,
many groups ending up with flame wars, trolling (in which people deliberately
provoke others in the group), spam (unwanted junk emails), advertising,
inanities and off-topic discussions that seriously diminish the effectiveness
and attractiveness of the group.
Top
Closed
alternatives: tragedy of the commons
As
a result, alternatives have sprung up. Web based bulletin boards have
been created, many of which require personal invitiation in the manner
of a club.
Others
simply require registration. An example is Slashdot.org,
a web site for "geeks". To take part, one must register, and
those who don’t contribute in an approved manner can be removed. This
is contrary to the early ethos of open participation for all that prevailed
up to the mid-to-late 1990s.
Another
common trend is for elite groups to set up private, closed email lists,
either moderated or with jointly created voluntary rules.
Iversen
comments that this follows the well known phenomenon known as the "tragedy
of the commons": a useful public area attracts more and more participants,
until the space is degraded and it fails to fulfil its original purpose.
Top
This
is creating its own set of problems:
"The
most chilling danger is that the flight to private mailing lists,
moderated newsgroups and closed websites will exclude those not
lucky enough to get in on the ground floor.
The
Net's public spaces are powerful because they are public, allowing
anyone a chance to step up on a soapbox and contribute. But when
a forum's best and brightest take their act elsewhere, the original
forum's usefulness is greatly diminished."(Iverson, 1999)
Habermas
argues that as the public sphere gradually expanded to include more participants,
there was a corresponding decline in the quality of discourse (Calhoun,
1993: 3).
Sproull
and Kiesler, in the context of their research into businesses, also question
whether the increased contribution that lower status individuals have
is a good thing.
"When
higher-status members have less expertise, more democracy could improve
decision making. If higher status members truly are better qualified
to make decisions, however, the results of consensus decisions may be
less good" (Sproull and Kiesler, 1995: 132).
Higher
status groups & reason
This
argument has been put forward by many in relation to the ability of various
groups to make reasoned decisions, such as women, lower classes, etc.
The
assumption that higher-status members are better qualified to make decisions
is one rooted in centuries of similar attitudes. These often worked to
exclude lower status members of society, such as working class people,
women, slaves and non-Caucasians, from taking part.
In
a truly circular argument, first certain groups are classified as lower
status, then they are assigned a lack of intelligence or ability to contribute,
and finally this is used to justify their lower status.
This
argument resonates strongly with arguments about women's lack of rationality
and their resultant disqualification from participation.
Public
sphere as dominating force
Does
the public sphere, and the Internet in particular, support dominant forces
in society or provide an avenue for societal and political change?
Grab
for power
One
unappealing but widely held view of the public sphere contends that it
has become corrupted by power plays. In this view, competing forces fight
for influence and control over communication flows that change behaviour,
using both topic selection and actual contributions as weapons (Habermas
in Calhoun, 1993: 437).
As
I have already discussed, the claims for rational discourse by the 18th
century bourgeoisie, using class and gender as exclusion mechanisms, can
be seen as a blatant grab for power and influence (McLaughlin, 1993: 606).
While
the public sphere defended civil society against excesses of the state,
it also helped to maintain a system of domination, by using it to promulgate
the views of the dominant classes (male property owners) (Calhoun, 1993:
39).
If
one views the struggle for publicity as being equivalent to a struggle
for justice, as Benhabib does (Calhoun, 1993: 79), then the question of
who has control of the public sphere becomes vitally important.
Top
How
many public spheres?
This
view of the public sphere minimises the alternative public spheres created
by and vigorously supported by other groups in society, such as a working
class public sphere.
Working
class public sphere
Negt
and Kluge posited a working class public sphere to provide a counter-public
realm, which would allow working class people to develop awareness and
to have a voice, "to avoid being reduced simply to the status of
object in the production process".
Trade
unions were one of the most important aspects of this counter public sphere
(Downing, 1988: 166).
However,
for the most part working class views and vehicles have not been integrated
into the dominant public sphere (Downing, 1988: 166).
Mainstream
assumptions
In
Habermas’s conception of the public sphere, it is operating in favour
of ‘the common good’. This assumes that:
Subordinate
groups must assume the discourse of the dominant group before they can
participate in a debate, and this may include disregarding what to them
are crucial issues.
This
is amplified if there is one comprehensive public sphere.
Top
Many
public spheres
Fraser
posits the idea that there are many public spheres, all competing for
attention and the right to define what is talked about.
Topics
that are considered to be of common concern only become so by the process
of debate itself, so nothing should be excluded from consideration.
A
democratic public sphere means that there must be opportunities for subordinate
groups to convince dominant groups that their concerns are legitimate
and worthy of debate (Fraser in Calhoun, 1993: 129).
An
example of this is the issue of sexual harassment, which was once considered
only of interest to some women, but is now firmly in the mainstream public
sphere and considered of importance to all.
A
socially egalitarian society requires a public sphere that encompasses
many different publics, including at least one common public in which
participants can negotiate differences about policy that concerns them
all (Fraser in Calhoun, 1993: 127).
Expanding
points of view
The
Internet presents an opportunity to expand the points of view available,
and as the demographics of Internet users widens, these points of view
have tended to expand.
However,
while the range of topics available is wide, there is still a precedence
of topics of interest to the dominant forces in Western society.
Top
Promise
The
Internet holds the promise of a vehicle for dissenting voices, but it
is just as difficult to be heard there and to effect significant change
on views and actions as it is elsewhere.
This
only underscores the fact that the Internet does not operate in a sociological
vacuum.
Physical
location
Community
has traditionally been seen as a collective of kinship, labour and friendship
networks which share a common geographic territory, a common history,
and a shared value system.
Communities
have tended to be homogenous, and rely on the mythic, non-rational aspects
of life to constitute their operation.
Similar
interests
One
of the main benefits of the Internet is the ability to find others with
similar interests.
Rheingold
comments that while you can't simply pick up a phone and ask to be connected
with someone who wants to talk about Islamic art or Californian wine,
you can join a newsgroup on any of those topics, and then converse with
the people there, either privately or publicly (Rheingold, 1993: 7).
This
is probably the most powerful feature of Internet from a social point
of view, even more powerful than access to information. It is arguably
the basis of most online communities.
Top
Distance
and location
Democracy
is dependent on citizens' ability to act on the results of their debates
and the information they gather.
One
problem is that geographic distance means that information is only as
useful as the physical location of the participants.
The
physical environment shapes the events that have taken place in cyberspace.
For
example, a participant who lives in a dictatorship where political dissent
is met with execution, torture or imprisonment is much less likely to
be successful in implementing the result of a debate about changes to
government than someone in a free democracy.
Top
Space
separate from place
On
the Internet, space is separated from place when people form relationships
or communities with people who are physically distant. This means that
a physical place can be shaped by influences that originate in distant
locations (Dahlgren, 1995:82).
Are
communities or debates that are primarily mediated by the Internet equivalent
to those that take place in physical space?
Giddens
argues that:
"Globalisation stretches the relationships between local settings
and distant events and processes. The disembedding of social relations
means that they can be established at a distance, separate from physical
co-presence" (Giddens, 1991 in Dahlgren, 1995: 89).
For
the present, though, a global community (whether through the traditional
media or the Internet) is less influential than most people's experience
of physical, local community.
As
Tomlinson points out, the global is dispersed, and tends to have few effective
political, economic, institutional or linguistic factors holding it together
(Dahlgren, 1995:89).
Is
the Internet a force for change?
The
public sphere can function in politics only if citizens can accommodate
or generalise their interests together, and to assert these so that "state
power is transformed into a fluid medium of society's self-organisation"
(Habermas, 1993 in Calhoun, 1993: 431).
There
must be a community in which the democratic processes, or the outcomes
of the democratic process as decisions occur: this is a prerequisite for
democracy.
There
must be a community in which the democratic notions can be effected.
Top
Effect
in real life
If
five strangers meet by chance on a street corner and have a conversation,
never to meet again, it does not matter much whether their interaction
was conducted democratically.
When
a community makes a decision or has a conversation, the type of interaction
it has will only matter if the interaction has a resultant effect in real
life. There must be shared interests that can be acted on collaboratively.
This
is true even if the effect is as apparently small as a feeling.
The
outcome of the process and decisions must matter to a particular group
of people, or it is meaningless. A democratic public sphere, and a democratic
system, cannot exist on the Internet alone.
In
other words, there must be a concrete result in society, or the public
sphere cannot be counted as a force for democratic action.
Requirements
for success
In
order to achieve outcomes, the following factors are required:
Internet
will fail: effects
Traditional
mass media like television and newspapers fail to meet these requirements.
It is clear that the Internet will similarly fail.
Access
First,
everyone who might be affected by a decision does not have access to the
Internet, either on a local scale or a national one.
At
the least they have differing levels of access (for example, a private
connection on a fast computer via permanent high speed broadband connection,
versus a one-hour session on a library connection via 56k dial-up modem).
Equal
interaction
Second,
they do not have equal, free interaction on any topic. The issues discussed
in the section on access above bear on this.
For
example, language, expressive ability, typing speed, prior knowledge of
the topic, gender, research skills and status issues all affect interaction
on a particular topic.
Top
Internet
will succeed: understanding
In
its limited fashion, the Internet does allow people who are taking part
to share a basis of understanding as common ground from which to mediate
consensus.
It
allows people to contribute to modifying systems (in the Habermasian sense),
using communicative action (Lambert, 1995).
Habermas'
theory ties the emergence of the public sphere in bourgeois society to
the emergence of the political and economic bourgeois class, leading to
the operation of the public sphere as protection of its interests.
In
line with this, a major change in the democratic effects of the public
sphere may not be possible unless bourgeois power were displaced with
a change in power relations of a similar magnitude.
Access
to information
In
an ideal public sphere, citizens must have access to information about
the issues before they can contribute to debate.
Rheingold
points out that:
"more and more public and government databases are going online
at local and national levels. The coexistence of very large and up to
date collections of factual information in conjunction with a medium
that is also a forum for discussion and debate has important implications
for the public sphere" (Rheingold, 1993: 91).
Since
the Internet began its spread into the general population in 1993, the
amount of information available has increased exponentially, including
that related to political subjects. (However, it still represents a tiny
fraction of human knowledge.)
Citizens
debating political issues benefit from instant access to facts that can
support or refute assertions made in those debates.
Top
Activist
groups
There
are many groups on the Internet who are actively promoting democracy,
including groups who:
-
provide
resources
- discuss
particular issues of concern, from local community activists to worldwide
protest groups
- discuss
democracy in general, provide information on human rights and democracy
and update information about current events worldwide
- find information
about issues, allow you to discuss the issues with your representatives
and present your views before the vote to your representative
- explore
possibilities of Internet to further civic involvement, or
- promote
government policies in relation to the Internet itself.
These
types of activities use the capabilities of the Internet to promote democracy
in various ways. There is capacity for much more activity of this kind,
but much of it is provided by publicly funded groups or volunteers.
This
means that their capacity to provide service is limited. For this kind
of activity to produce real, lasting effects it requires funding and involvement
on a much larger scale. It would require governments to actively seek
direct participation from the population, as discussed above.
Top
Role
of myth and symbolism
In
the present day public sphere that is so strongly dominated by television,
the mythical and symbolic aspects that utilise powerful imagery are particularly
obvious.
These
aspects tap into areas of the human psyche that are not primarily concerned
with reason or rationality, but are more to do with primal emotions such
as fear, excitement, tribal territorialism, hero worship, and the like.
For
example, in a discussion about the TV coverage of the Gulf War, Robins
discusses the way that television coverage of the conflict distanced viewers
to the real human suffering involved in the "Nintendo-style mode
of representation".
The
war was presented more like a computer game than a real war, encouraging
excitement and voyeurism but not moral consideration or reason.
Robins
questions the solely rationalist approach which has informed current ideals
of how the public sphere should operate.
Dahlgren
comments:
"The
pull toward the mythic is often stronger than the desire for rational
knowledge of the real. In short, we have for too long tended to disregard
the strong role which fear plays in the psyche" (Dahlgren, 1995: 68).
Top
Ideal
of the rational
The
ideal of the rational is a strong force in everyday interactions, both
in private and in the public sphere. As Dahlgren points out, the notion
of contestability - of claims, of decisions, even of the 'rules of the
game' themselves - is immeasurably valuable.
This
entails a major shift from the older view that was aligned with a traditional
philosophical concept of truth. Meaning is now seen as being constituted
by communication, rather than a given (Dahlgren, 1995: 100).
Humans
not rational
But
Habermas sidesteps the problem that much of human psyche resists rationality.
Unconscious drives, desires, fears and conflicts underlie much public
communication, although much of it remains unrecognised and inaccessible
to conscious, 'rational' examination (Dahlgren, 1995:107).
How
rational is much political decision making? In many countries for voters
have typically voted for a party based on the party their family and their
class voted for. This choice was not made after carefully considering
rational arguments for and against each party (Schudson in Calhoun, 1993:155).
For
example, rational-critical debate did not play much part in politics in
the colonial era, when riots were more common than rational discussion
of principles (Schudson in Calhoun, 1993:160).
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Suppressing
differences
The
central issues of contention in any particular debate can be so divergent
and intense that there cannot be agreement. In addition, there can be
such as wide gulf between the parties that consensus can only be achieved
by suppressing differences (Wilson, 1989: 20).
If
we were to hold a television debate between the various stakeholders in
the Irish conflict, for example, however much the participants tried to
reach rational consensus, it would be extraordinarily difficult to achieve.
Top
Manipulation
Much
actual communication is distorted, claims Wilson, in that a speaker tries
to manipulate others to sway them to a particular point of view.
But
even distorted communication respects the ideal, by giving the appearance
of being valid, sincere and morally appropriate. "Public relations
handouts, advertising, political policy speeches and the like, use the
language of reason even as they abuse it" (Wilson, 1989: 19).
Unconscious
The
mythic and rhetorical features in television journalism, political talk
and ordinary conversation can be seen as part of an unconscious absent
from Habermas' rational ideal.
Dahlgren
sees these forces as a site not only for negative forces like fear and
conflict, but also as a means for human creativity (Dahlgren, 1995:112).
Unconscious
drives, desires, fears and conflicts underlie much public communication,
although much of it remains unrecognised and inaccessible to conscious
examination.
Emotive,
mythic factors should not be excluded from the public sphere and castigated
for interfering with its effective functioning.
Instead,
we should acknowledge their operation, whether overt or hidden, and concede
that the human heart does not shut down during political discussions.
We can integrate all aspects of our essence as human beings into our political
debate.
Top
Status
bracketing
Habermas
explains that in the coffee house convention, everyone had an equal right
to speak, as if they were equals. In England, the coffee house embraced
not only the nobility, but "the wider strata of the middle class,
including craftsmen and shopkeepers" (Habermas, 1989: 33).
In
France, while the aristocracy increased their emphasis on hierarchy in
social intercourse, they mingled with the bourgeoisie in the salons.
"In
the salons of the fashionable ladies, notables as well as bourgeois,
sons of princes and counts associated with sons of watchmakers and
shopkeepers. ...Opinion becomes emancipated from the bonds of economic
dependence" (Habermas, 1989: 33).
In
Germany, the societies that formed the public sphere were open not only
to the nobility. "As it is put in one of their founding documents",
reports Habermas, "their intent was 'that in such manner an equality
and association among persons of unequal social status might be brought
about" (Habermas, 1989: 35).
Habermas
argues that salons, societies and coffee houses all had certain common
features, one of which was to disregard status. The ideal was that attention
should be paid to the quality of the argument, not to the status of its
proponent.
Top
Unrealisable
ideal
Were
status differences really bracketed in the bourgeois public sphere? Habermas
admits that this was only an unrealisable ideal:
"Not
that this idea of the public was actually realised in earnest in
the coffee houses, the salons and the societies; but as an idea
it had become institutionalised and thereby stated as an objective
claim" (Habermas, 1989: 35).
The
idea of men and women, professors and children acting "as if they
were equals" on the Internet is not only unlikely but the ingrained
behaviour of these groups tends to disallow it.
These
behaviours are so unconscious that people don't even recognise they are
doing it.
It
is certainly hard to believe that a middle class merchant, however prosperous,
would treat an aristocrat as an equal, or vice versa.
Centuries
of class and gender conditioning produce certain aspects of behaviour
that are most difficult to leave at the coffee house door.
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Status
through other means
In
Usenet groups where the topic is trivial, such as a favourite television
program or hobby interest, status is attributed to those who have the
most knowledge and the wittiest turn of phrase in the briefest space.
A
regular contributor who has shown that they can write tellingly and knowledgably
is respected, and their threads are the longest and most avidly read.
Status is conferred by the amount of comment a particular posting generates.
A
person's email address reveals the country and organisation type of the
user, so that while a user can transcend or invent their identity, they
must reveal something about themselves. A user with an address ending
in 'edu', for example, is very likely to be affiliated with a university
in some way.
Many
Internet users will use some kind of signifier to indicate their status.
In
groups where the topic is more academic, it is usual for participants
to signify their status by adding their university, degree and study program.
In
this way, participants still confer status on others, either by using
signifiers external to the Internet (academic standing, published works
etc) or by internal signifiers (worth of contributions, style of expression
etc).
Poster
argues that "the salient characteristic of Internet community is
the diminution of prevailing hierarchies of race, class, age, status and
especially gender" (Poster, (1)).
But
status bracketing appears to occur only when it must - that is, when participants
have no way of telling their relative status.
Top
Computer-mediated
communication
The
mere fact that people are communicating via a computer changes many aspects
of the mode of communication between them.
Research
on computer mediated communication shows that people behave differently
when they communicate via computer.
It
shows that people who often dominate conversations face to face are less
visible in an online situation, while users who would contribute little
in a face to face meeting tend to say more in computer mediated communication
(Sproull and Kiesler, 1995: 131).
This
effect mirrors the way that representative democracy was intended to increase
the ability of those of lower status to influence matters of national
importance.
Exchanging
text online does not substitute for face-to-face meeting, says Poster.
It has its own logic, its own ways of forming opinion:
"These
attributes will powerfully affect the politics that emerge in our
digital era. To understand how our notion of democracy will change
- and I believe it will change radically - we need to understand
how the Net differs from historical public spheres" (Poster,
(1)).
Cues
Sproull
and Kiesler say that electronic decision making is profoundly affected
by the lack of contextual and social cues that normally accompany verbal
communication.
The
researchers conducted some experiments in which they compared decision
making in small groups using computer conferences, email and physical
meetings.
They
studied 94 groups of subjects in five experiments who were told to reach
consensus decisions on several questions.
They
found that using a network helped people to talk more frankly (including
heated argument).
Also,
instead of one or two people dominating as in physical meetings, people
had a more equal share of the conversation. Interestingly, they generated
more proposals using email than using face to face meetings.
Sproull
and Kiesler discovered that electronic communication affects the way participants
reacted to the relative status of others in the group, normally a powerful
regulator of the way people interact with each other in group situations.
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Face
to face status
In
face to face situations, people tend to defer to higher status members;
use more formal language; and tend to agree with their decisions.
Higher
status members tend to talk more and take the lead in discussions, influencing
the agenda and the decisions reached.
Email
status
he
research confirmed that this situation levelled out using email. Higher
status and lower status members had a more equal contribution to make
both in terms of the amount of talking they do and their influence on
outcomes.
They
also express more opinions and ideas, and vent more emotion.
If
the results of this research are combined with the fact that most people
on the Internet are not normally aware of each others' status, and that
certainly there are no visible reminders (such as colour, sex, dress,
height, age etc), it means that Internet discussions could result in communication
that is both more democratic and open.
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Internet
is not a community
The
Internet is not itself a community; many types of communities exist on
computer networks, most of which are nothing more than an extension of
the kinds of routine interactions we expect to encounter in capitalism.
On
Usenet and the World Wide Web, for example, we encounter thinner and thinner
boundaries between personal expression, politics, and advertising.
On
the Web, you might click on a word in the middle of an article about progressive
politics in Slovenia and find yourself linked to an infoblurb promoting
tourism in Eastern Europe. Thus, the Internet reflects the economic and
social conditions that underpin it.
While
the Internet allows status to diminish as a factor in communication, it
does not disappear. In fact, there are attempts to include status signifiers
to overcome the lack of overt visual signalling.
The
issues surrounding sociological effects are profound, precisely because
the Internet does not exist independently of the cultural and political
environments in which its users live.
Internet
users in society
An
Internet user does not become removed from their socio-political underpinnings
when they go online.
They
are still a person living in a family, a political regime, a society,
in an economic situation, a region and so on, interacting with others
with different or similar circumstances.
Any
examination of the Internet’s effects on society must take this into account,
or risk a simplistic, naïve view of its potential, whether positive
or negative.
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©Alinta
Thornton
Masters Thesis
MA in Journalism
University of Technology, Sydney

 
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